Signed on March 27, 1999, the Renault-Nissan Alliance has built a unique business model that has created significant value for both companies. For 10 years, employees at Renault and Nissan have worked as partners with attitudes of mutual respect and company pride while keeping separate brands and corporate identities.
The Alliance develops and implements a strategy of profitable growth and sets itself the following three objectives:
- To be recognized by customers as being among the best three automotive groups in the quality and value of its products and services in each region and market segment.
- To be among the best three automotive groups in key technologies, each partner being a leader in specific domains of excellence.
- To consistently generate a total operating profit among the top three automotive groups in the world, by maintaining a high operating profit margin and pursuing growth.
In 2008, the global sales amount to more than 6 million vehicles and represent 9.4% of the worldwide market. The Renault-Nissan Alliance ranks among the world's leading five automakers. It includes five brands: Nissan and Infiniti for the Nissan group and Renault, Dacia and Samsung for the Renault group.
On the strength of the numerous synergies generated by the Alliance since its establishment and the performance of both companies, Renault and Nissan assert their ambitions for the future.