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A shift is both an invitation and a challenge. A challenge to open your mind to whatever feels unfamiliar. To reevaluate whatever feels too familiar. And to ask questions different from those everyone else is asking. At Nissan, we're asking these very questions every day. The result is a line of vehicles that represent a pure, uncompromising SHIFT from the ordinary.

Tag Line:
SHIFT_the future

Shift v1. to change. 2. to move to a position that's right for you, 3. to leave the status quo far, far behind


One of the world's largest automakers, with operations encompassing over 6.000 dealers in 180-plus countries, Nissan is shifting the future of the automobile

  • SHIFT_the way you imagine cars to look
    From the overall silhouette to the smallest interior detail, Nissan's innovative design are creating cars that stand out, cars that show personality, cars that make you smile
  • SHIFT_the way you feel about driving
    Driving pleasure is at the heart of Nissan. This passion is apparent everywhere from the way the car looks to the way it respond to the driver's every command.
  • SHIFT_the way you think about the environment
    Protecting and sustaining the environment concerns everyone. Nissan approaches this responsibility with the conviction that sound environmental policy is very much at the core of sound business practice
  • SHIFT_the way you expect the cars to last
    Nissan has always been known for durability and reliability. Now it is raising the bar again, with technological expertise proven in the world's most demanding motorsports events.
  • SHIFT_the way you stay connected
    IT (Information Technology) is coming to the car, with systems to maintain the flow of information both within the vehicle and with the world around it.
  • SHIFT_the way you consider safety
    Under its "Quest for Real World Safety" policy, Nissan aims to provide effective safety technologies based on data from actual traffic accidents.

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  Elevate your status. The all-new Nissan Sylphy 2.0L CVTC.
  Best-in-class interior roominess. The all-new Nissan Latio 1.8L & 1.6L CVTC.
A shift_ can change a person, a life,
the world. Or it can simply change
the way you move through it.
SHIFT_the future
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