"THE POWER COMES FROM INSIDE."
This simple phrase familiar to every Nissan employee conveys a powerful truth. Any company is only as strong as the people who bring it to life. Companies do not create products, deliver services or solve problems; people do.
And the people who work at Nissan are facing major evolutions that are changing the global automotive industry as we know it today. One trend is the shift in demographics. The world's population is expanding at a rapid pace, from 6.7 billion today to more than 9 billion by 2050. More people will create the demand for more cars. Today, there are 600 million vehicles worldwide; by 2050, statistics show there may be up to 2.5 billion vehicles.
Where will the growth occur? Many vehicles will be sold to the rising middle classes all over the world, particularly in emerging markets. A car is an important symbol of freedom, status and personal achievement, and growing numbers of new drivers will seek affordable transportation and the benefits that car ownership provides.
Another important trend is the growing demand for a cleaner environment. Automakers are accelerating the development of products to offer greater fuel efficiency and fewer CO2 emissions, from more efficient gasoline-fueled engines to hybrids, clean diesel, electric vehicles and fuel cell vehicles.
The world is changing, and Nissan is adapting with it. We are harnessing the power that's inside Nissan to prepare solutions that our customers will want and value, now and in the years to come. Solutions such as:
- Electric and fuel cell vehicles that are attractive, fun-to-drive cars with the appealing benefit of zero emissions;
- Global entry cars that make mobility more accessible and affordable for all; and
- Innovative technological advances that are good for the environment, enhance safety, improve dynamic performance or provide greater life-on-board satisfaction.
Nissan has a clear vision for the future, and - with our Alliance partner, Renault - we are working with passion to achieve it. Our mission is to enrich people's lives, building trust with our employees, customers, dealers, partners, shareholders and the world at large.